By the 721 Logistics/J&K Fresh East Team
Philadelphia, PA – As we celebrate the one-year anniversary of our Miami office opening, the entire team at 721 Logistics/J&K Fresh East is filled with pride and gratitude. This past year has been a journey of growth, collaboration, and innovation as we humbly reflect on our achievements and look toward the future.
Our expansion to Miami was a strategic move to enhance our presence in the market and better serve our customers, especially those involved in perishable imports. From day one, our goal was clear: bring the same level of excellence, dedication, and personalized service that defines our Philadelphia operation to the dynamic and diverse Florida market.
Tony Fernandez, Director, Southeast Region, perfectly encapsulates our sentiments: “This is an exciting milestone for us. Our first year in Miami has been incredibly successful, and we have already increased our presence in the market, bringing a collaborative and innovative attitude to help our customers succeed and get fruit to market faster. Our local team is well-versed in perishable logistics and excited to deliver for our customers.”
The success of the Miami office is directly related to the unified collaboration between our teams in Philadelphia, Los Angeles, Miami, and Savannah. Despite the physical distance, we remain closely connected through technology: leveraging platforms like Microsoft Teams and our proprietary in-house system, FreshLook™. These tools not only facilitate communication, but enable us to function as one cohesive unit, working efficiently to provide a consistent and swift service offering.
At the core of our achievements lies our dedication to utilizing technology to meet our customers’ evolving needs. The outstanding IT team at 721/JKFE has played a crucial role in developing and maintaining a suite of cutting-edge technology solutions. As mentioned previously, our in-house document and data management system, FreshLook™ epitomizes this commitment. Tailored specifically for our perishable import customers, FreshLook™ offers a live view of shipment activity, providing our customers with real-time insights and valuable reporting information.
These advanced in-house technologies streamline our operations, enabling our teams to work efficiently, accurately, and remotely—a crucial advantage during the pandemic. Being paperless when others struggled to move towards digital systems was a testament to our adaptability and forward-thinking approach. In this new era following the pandemic, our employees continue to benefit from remote work opportunities, contributing to the work-life balance we cherish dearly as we prioritize the happiness and well-being of our team members. These technologies, combined with our deep industry knowledge and expertise, empower us to deliver exceptional results for our customers day in and day out.
As a family business, we take immense pride in our ability to build strong, lasting relationships with our customers. Sydney Allison at IMG Citrus beautifully sums up our approach: “We have loved working with 721/JKFE this past year. They always seek to find solutions urgently and are constantly looking out for our growers and partners. They value relationships and communication!” Indeed, our size affords us the agility and flexibility to prioritize the needs of our customers and build strong, lasting relationships. Here, we offer a level of personalized attention and care that sets us apart. Our commitment to our customers’ success is ingrained in our company culture, driving us to continuously innovate and exceed expectations. Added Staci Burke at Oppy, “721/JKFE exemplifies what customer service means in our industry. Regardless of entry port or commodity, they understand our business – they just get it!”.
We are excited about the opportunities that lie ahead for the J & K Fresh Brand. With a solid foundation of success and a dedicated team committed to excellence, we are poised to continue our growth and make an even greater impact in the industry. To our customers, partners, and team members, we extend our sincerest thanks for your support and dedication. Together, we have achieved so much in just one year, and we can’t wait to see what the future holds.